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Color psychology taught us how each color could have an impact on your marketing and branding campaign. This concept believes that specific colors can stimulate emotion and affect the buying decision of the consumers. Depending on your chosen color, you can influence how the public perceives your business. Knowing what each color represents when building your business branding is essential.


Choosing Color for Your Business Branding

business branding

Colors may appear simple, but they can represent different things about your brand. Choosing the color wisely can encourage consumers to trust your business. Let us consider some of the colors and their related meaning.


Red Stimulates Powerful Energy


Red belongs on the warmer side of the color spectrum. It is a powerful color that grabs the attention of others. It is a vibrant color that symbolizes passion. This color stimulates the audience’s appetite, which makes it a perfect choice for those who are running a food business. However, use it sparingly; otherwise, it will overwhelm your audience and increase their blood pressure and pulse. It is also a good choice for women’s products that will give them feminine business branding.


Yellow Means Happiness

business branding

Yellow is the color of the ray of the sun that pertains to vitality. It also pertains to happiness and satisfaction. However, if you fail to create balance, this will incite jealousy. It is a good choice for businesses that want to pique the audience’s interest. It promotes warmth and joy. Companies targeting younger audiences will find this an excellent option for their business branding.


Green is for Organic Solution


Different companies can use green for their business branding. For instance, hospitals can cover their walls with green stains to promote healing. All-natural beauty products will also use green to claim that they use non-chemical ingredients. Businesses offering eco-friendly and calming solutions could also use this to reach out to their target market.


Blue Means Credibility


If you notice, blue is more prominent among law firms and government agencies. This is because blue promotes trustworthiness, honesty, and loyalty. It also shows the audience that they are professional in doing their job. You can also see blue among educational institution that represents commitment and dignity. Blue will help you advance your business branding if you are in the security business.


White is for Purity

company brand

Some people will think that white is a poor choice for business branding. However, you should not underestimate this. Depending on the nature of your business, it could be an ideal option. For instance, companies offering cleaning services and products will help them highlight the benefit of their service by using white on their logo. Those in the counseling business can use white since it pertains to peace.


Color is one of the strongest forms of visual representation. Graphic designers can use this to highlight the different personalities of their business branding. Understand that you only have two seconds to capture the public’s interest. By using color, it will be easier for you to convey your brand’s message.

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